Social media management were once marginalized by businesses and corporations. However in the recent years, it has now evolved and have become one of companies’ marketing strategies.
Social media management generally can be defined as the process of analyzing social media audiences and developing a strategy that’s tailored to them, creating and distributing content for social media profiles, and monitoring, measuring, and reporting on social media performance and ROI.
Google AdWords, Google Pay-Per-Click also known as Google Ads, is an online advertising platform introduced by Google to bid their advertisements, services products, and videos to the Google audience working on the Pay-per-click strategy.
Google AdWords advertisements are distributed into two categories: Search Engine Website Ads and Non-Search Website Ads. Let’s differentiate between these two categories first before talking about the Pay-per-click strategy.
Google AdWords advertisements are distributed into two categories: Search Engine Website Ads and Non-Search Website Ads. Let’s differentiate between these two categories first before talking about the Pay-per-click strategy.
Facebook Marketing involves the following categories:
The pay-per-click strategy by a social media marketing agency helps in analyzing the cost-effectiveness and profit potential of digital marketing. It shows how much people are attracted to the advertisement. And if the ad is interesting enough to make the viewer click on it, ultimately driving traffic to the destination.
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