Xiaohongshu Marketing in Singapore
Xiaohongshu, also called RED or Little Red Book, is where many Chinese-speaking shoppers look up cafes, salons, clinics, shops and things to do before they visit. Our Xiaohongshu marketing Singapore service keeps your business account posting useful notes every month and runs Xiaohongshu ads when you want to reach more people.
Our Xiaohongshu marketing covers two parts. Each month we prepare notes with photos, cover images and captions and publish them on your RED business account. When you want more reach, we also plan and run Xiaohongshu advertising. You answer comments and messages, and the posting retainer runs for a minimum of three months.
Why Singapore Businesses Use Xiaohongshu
On Xiaohongshu, people search before they buy. A user planning a weekend might search for brunch spots, nail salons or tuition centres, and read notes with photos and honest descriptions before deciding where to go.
For businesses that serve Chinese-speaking residents, students, new arrivals or visitors, a steady stream of clear, attractive notes helps your name appear in those searches and gives readers a reason to save your business for later.
What a Good Xiaohongshu Note Looks Like
Notes that do well usually lead with a strong cover photo, a short title that answers a question, and a few more images showing details such as the menu, the room, the result or the price list. The caption reads like a helpful recommendation rather than an advertisement.
We plan each note around one thing a reader wants to know, add the location and opening details, and use relevant topic tags so the note can be found in Xiaohongshu search.
Our Monthly Xiaohongshu Posting Service
Each month our Xiaohongshu marketing team selects photos from what you send, designs cover images, writes the captions and publishes the notes on your account on a regular schedule. Because most users read Chinese, we agree the caption language with you before the first note goes live.
Comments and private messages are yours to answer, since questions about bookings, stock or prices need someone from the business. We keep the account active so that every visit shows recent, useful notes.
Xiaohongshu Advertising
Organic notes build trust over time. Xiaohongshu advertising adds reach when you need it, for example to promote a new outlet, a seasonal menu or a limited offer to users who are not yet following you.
We plan the ad, prepare the creative and set up the campaign with you. The ad budget and our fee for running the ads are agreed with you before any campaign starts, so you know the full cost in advance.
Photos and Details We Need
Real photos are what make notes believable: your food, your space, your products, your team at work and happy moments with customers who agree to appear. Phone photos are fine as long as they are sharp and well lit.
Tell us about new items, promotions, events and anything customers keep asking about. Those questions often make the best notes.
Xiaohongshu Marketing Singapore: Fees
Monthly posting is a retainer with a minimum period of three months, so there is time to learn which note styles your audience saves and shares. Advertising is quoted on top, based on the campaigns you want to run.
Businesses that combine Xiaohongshu with Facebook and Instagram marketing or TikTok marketing receive a discount on the total.
Starting Your RED Account With Us
A new Xiaohongshu marketing project begins with a conversation about your customers, the questions they ask and the photos you have. We then plan the first month of notes and, if you want ads, the first campaign.
Every platform we manage is listed on our social media marketing page, and enquiries can be sent through a landing page built for them. Our team in Sin Ming, near Bishan, has delivered over 650 websites since 2016.
Frequently Asked Questions
What is Xiaohongshu?
Xiaohongshu, also known as RED or Little Red Book, is a Chinese social and lifestyle app where users share and search notes with photos about food, shopping, beauty, travel and services.
Do you run Xiaohongshu ads?
Yes. Alongside monthly notes, we plan and run Xiaohongshu advertising. The ad budget and our fee are agreed with you before a campaign starts.
How much does Xiaohongshu marketing cost?
Monthly posting is a retainer for at least three months, priced by the number of notes. Ads are quoted separately for each campaign.
Who replies to comments on Xiaohongshu?
You do. Questions on Xiaohongshu are often about bookings, prices or stock, so answers are best coming from your business while we prepare and publish the notes.
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