Social Media Marketing (SMM)

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#1 Ranked

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Social Media Marketing (SMM)
in Singapore

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Social media marketing helps your business reach a broader range of audiences efficiently. People nowadays are already in good connection with different social media platforms where they often scroll through various branding posts and links. 

Dynamic Web Development offers the best Social Media Marketing services to people for converting their businesses to brands. The two most common Social Media Marketing platforms we work with are Google and Facebook. Let us take a deep insight into how we will make these platforms generate leads for your business.

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Google Adwords/ Google Pay-per-click (PPC)

Google AdWords, also known as Google ads, is an online advertising platform introduced by Google to bid their advertisements, services products, and videos to the Google audience working on the Pay-per-click strategy. Google AdWords advertisements are distributed into two categories: Search Engine Website Ads and Non-Search Website Ads. Let’s differentiate between these two categories first before talking about the Pay-per-click strategy. 

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These Ads are advertised on the Google websites that are appeared as the result of people’s searches.

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These Ads appear on the non-search websites included in the Google Display Network, such as videos and mobile apps.

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The pay-per-click strategy helps in analyzing the cost-effectiveness and profit potential of digital marketing. It shows how much people are attracted to the advertisement. And if the ad is interesting enough to make the viewer click on it, ultimately driving traffic to the destination.

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Why Pay-per-click?

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2. Social Media Marketing 

Dynamic Web Development also offers the best Facebook Marketing services to help your Website attract the audience with the help of Facebook posts and ads. Facebook Marketing involves the following categories:

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Facebook Advertising Using Classic Ads

Facebook Ads are a great way of Facebook Marketing that are present on the Facebook page’s side columns. Another common word used for these Classic Adds is Marketplace Ads. There is an image with a headline in these Ads and a click-through link that directs you to another Facebook page, app, or external Website. 

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Facebook Promoted Posts

In Facebook Promoted Posts, the Facebook page owner has to pay a certain amount for making their individual Facebook posts reach a specific audience. It helps in increasing the reach and impressions of that particular post.

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Facebook Exchange (FBX)

With Facebook Exchange’s help, the advertisers use ad retargeting on Facebook by real-time bidding for their branding benefits. When the visitor visits the product page but does not make any purchase, the advertiser can then show an ad for that product with Facebook Exchange’s help. 

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Why Facebook Marketing?

  • Facebook Marketing requires a lower investment as compared to Google Pay-pay-click 
  • You can raise your brand awareness on Facebook to a broader range of audiences according to their demographics.
  • It allows and drives direct traffic to your Website.

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